No Logo: Taking Aim at the Brand Bullies Quiz | Four Week Quiz A

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Reebok.
(b) Apple.
(c) Hilfiger.
(d) Dell.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) New styles.
(c) Fake markets.
(d) Superbrands.

3. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Turner Network.
(b) CNN.
(c) Home Box Office.
(d) Viacom.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Walden.
(b) Teachers.
(c) Barnes and Noble.
(d) Borders.

5. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Money.
(b) Emotional.
(c) Loyal.
(d) Electric.

Short Answer Questions

1. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

(see the answer key)

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