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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Reebok.
(b) Apple.
(c) Dell.
(d) Hilfiger.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Sales goals.
(b) Invoices.
(c) Deadlines.
(d) Shipping costs.

3. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TLC.
(b) TNT.
(c) Nature.
(d) Discovery.

4. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Stock sales.
(b) Loans.
(c) Shutdowns.
(d) Mergers.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Belligerence.
(b) Understanding.
(c) Transcendence.
(d) Organization.

Short Answer Questions

1. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

3. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

4. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

5. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

(see the answer key)

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