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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Understanding.
(b) Organization.
(c) Belligerence.
(d) Transcendence.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Books.
(b) Trends.
(c) Brands.
(d) Classes.

3. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Old people.
(b) Immigrants.
(c) Companies.
(d) Young people.

4. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Machines.
(b) Computers.
(c) Books.
(d) Inventions.

5. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Viacom.
(b) Home Box Office.
(c) Turner Network.
(d) CNN.

Short Answer Questions

1. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

2. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

3. What did kids buy when the real version of a product was too expensive or too out of reach?

4. ___________ is about hawking a product, according to some in the industry.

5. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

(see the answer key)

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