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Chapters 1-5

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Employees.
(c) Corporations.
(d) Products.

2. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Benevolence.
(b) Workers.
(c) Products.
(d) Brand.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Books.
(b) Computers.
(c) Inventions.
(d) Machines.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Machines.
(b) Companies.
(c) Books.
(d) Invoices.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Consciousness.
(b) Profits.
(c) Truths.
(d) Stealth.

6. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Party.
(b) Mark up.
(c) Celebration.
(d) Loss.

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