Objects & Places from Mythologies

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These are shaped to give a particular, intended, and propagandistic message about the human experience.


The components of words, images, ideas, are all symbols which, when combined, form a lesson, story, or explanation of human experience.


A title used to describe a universal human experience or position with a defining set of conditions. For example, "mother" is defined as a woman who has given birth and nurtures a child into adulthood.


The study of what is combined to make statements--the analysis of how meaning is conveyed, rather than of the meaning itself.


This is used as an example for advertising by the author. This word stands for the attractiveness but ultimate emptiness of something when it is used in context.

Signifier / Signified / Sign

These three terms are: an image, what the image represents, and what their combination together means.

Form / Concept / Signification


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