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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc's negotiation to do his relationship with the McDonald brothers?

2. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?

3. What was Kroc's first wife's name?

4. What did Sonneborn's idea involve?

5. What did McDonald's charge that enabled them to afford the land they planned to build on?

Short Essay Questions

1. What else did McDonald's do to redefine the food service industry?

2. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

3. Describe how Kroc obtained the name from the McDonald brothers.

4. What was the result of Sonneborn's and Kroc's separate visions?

5. Describe the sandwich strategy.

6. What type of strategy did McDonald's create to secure mortgage loans?

7. After Kroc owned McDonald's incorporated, what did do with its image?

8. What association with today's McDonald's took time to develop?

9. What is the McDonald's Operators Association?

10. What was the original face or mascot of McDonald's and what is its mascot today?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain why Big Boy and Dairy Queen restaurants were imitations of McDonald's and why they both failed to out succeed McDonald's.

Essay Topic 2

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 3

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

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