McDonald's: Behind the Arches Test | Mid-Book Test - Medium

John F. Love
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Kroc considered to be according to Love?
(a) A management genius.
(b) A practical man.
(c) A management expert.
(d) A nice guy.

2. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Territorial fights.
(c) Laziness.
(d) Dictating control.

3. What made Kroc upset with one of his franchise managers?
(a) He raises the hamburger from 15 to 18 cents.
(b) He marketed differently.
(c) He began to add deserts.
(d) He added cheese to the hamburger.

4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 7%.
(c) 3%.
(d) 5%.

5. What did Kroc resist profiting from?
(a) Other's ideas.
(b) His own ideas.
(c) Unstable markets.
(d) His franchises.

Short Answer Questions

1. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. According to author, what does McDonald's management not include?

5. Where does the restaurant's name McDonald's come from?

Short Essay Questions

1. How did Kroc react as McDonald's grew?

2. Describe the parts of the McDonald's process.

3. Describe what Kroc mandated in his restaurants.

4. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

5. Why did other managers adopt Kroc's principles?

6. What happened in the 1950s in the restaurant food chain business.

7. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

8. What helped end Kroc's difficulty in obtaining success in the West?

9. Describe when franchising began.

10. What did Kroc believe happened if one fought maverick franchises?

(see the answer keys)

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