Name: _________________________ | Period: ___________________ |
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Hollywood.
(c) Vegas.
(d) Atlanta.
2. How did McDonald's develop its discovery process?
(a) Through research.
(b) By ignoring its competitors.
(c) Through trial and error.
(d) By watching other restaurants.
3. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie and Rockefeller.
(c) Carnegie.
(d) No one.
4. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 3.
(b) 4.
(c) 2.
(d) 5.
5. When was the original McDonald's restaurant opened?
(a) 1966.
(b) 1955.
(c) 1954.
(d) 1953.
Short Answer Questions
1. Where did Kroc bring his idea of the Multimixer into the public eye?
2. Who did Kroc suggest incorporate a curb side service?
3. Who became a kind of "den mother" in the family at McDonald's?
4. What did Kroc avoid in the franchise business?
5. What did Kroc want to improve as he focused on building the operating system?
Short Essay Questions
1. Explain the press and McDonald's relationship as described in the foreword.
2. Describe the franchise ownership of McDonald's.
3. Describe where the McDonald's name comes from.
4. What did Kroc end up fighting about with one of his franchise manager's?
5. Describe when franchising began.
6. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?
7. What did Kroc avoid within his franchise business?
8. How did Kroc redefine customer-supplier relationships?
9. Discuss the type of people Kroc hired as managers for McDonald's.
10. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?
This section contains 566 words (approx. 2 pages at 300 words per page) |