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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) Fast food and sit down.
(b) Curb side and drive up.
(c) A North and South.
(d) An East and West.

2. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
(a) Profit distribution.
(b) Bonds.
(c) Stocks.
(d) Expansion.

3. What is the McDonald's Operators Association?
(a) A board to voice McDonald employee needs.
(b) A board of all the McDonald franchise managers.
(c) A board of trustees.
(d) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.

4. What moved Kroc to California in the early 1960s?
(a) Joan.
(b) Jane.
(c) A love interest and divorce.
(d) Ethel.

5. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Customer satisfaction.
(b) Consumption.
(c) Store operations and product development.
(d) Customer service.

6. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Apple Pie.
(b) The Big Mac.
(c) The Egg McMuffin.
(d) The Quarter Pounder.

7. What did the International branch of McDonald's ultimately realize to help them become successful?
(a) They need to focus on all types of ethnic foods.
(b) They must embrace the difference in cultures and learn from them.
(c) They are an American food industry and have to stick to American style.
(d) They need to include at least one ethnic menu item to the country it inhabits.

8. What does McDonald's insist that it will never use to make its hamburgers?
(a) Frozen meats.
(b) Non lean meat.
(c) Fatty meat.
(d) Old meat.

9. What was the name of the theme park McDonald's considers developing?
(a) The Land of the West Expansion.
(b) The Western World.
(c) The Frontier.
(d) The Western Front.

10. Mentioned in Chapter 14, what did McDonald's avoid using?
(a) Written contracts.
(b) Breaking contracts.
(c) Making contracts.
(d) Verbal contracts.

11. How did the international branch of McDonald's raise its food profile?
(a) Better quality of food overseas.
(b) Advertisement.
(c) Coupons.
(d) Cheap prices.

12. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Developed it.
(b) Destroyed it.
(c) Deepened it.
(d) Healed it.

13. What did Kroc increase for McDonald's?
(a) Expansion in West.
(b) Number of stores built.
(c) Sales.
(d) Employment.

14. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?
(a) A clown suit.
(b) A big dress.
(c) A face mask.
(d) Fur.

15. What is the potato manufacturer called?
(a) Plotting.
(b) Simple plots.
(c) Simple.
(d) Simplot.

Short Answer Questions

1. How did McDonald's have to appear to investors to have the support of large lenders?

2. What was McDonald's considered to be in regards to the real estate world?

3. Where did the original McDonald's character's develop from?

4. Who did Kroc try to marry after his divorce?

5. What was Kroc's first wife's name?

(see the answer keys)

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