McDonald's: Behind the Arches Short Essay - Answer Key

John F. Love
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1. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

The foreword says many people know the outer face of McDonald's, but few understand its inner workings. The main office in Oak Brook, IL, looks like a war zone and is very unpretentious as the company promotes its brand not its inner workings.

2. Explain the press and McDonald's relationship as described in the foreword.

The press focused on the outside of McDonald's image, and McDonald's preferred it this way. Other times the corporation preferred to focus on the legendary founder, Ray A. Kroc, and his genius management skills and good work ethic.

3. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

In 1995, over 96% of Americans had eaten at a McDonald's at least once within the last year. It have served over 100 billion hamburgers and employed over 500,000 Americans. When McDonald's introduces a new product, they change how most Americans eat.

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