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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Tardiness.
(c) Poor perfromance.
(d) Bad hygiene.

2. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the land.
(b) Reduce the price of the sale.
(c) Reduce the price of the land.
(d) Mark up the sale.

3. What did Kroc decide to take over, after his broken engagement?
(a) The Midwest.
(b) The East coast.
(c) The West coast.
(d) The Southeast.

4. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork his employees.
(b) Over volunteer himself.
(c) Overwork himself.
(d) Over extend himself.

5. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) Another strategy.
(b) A new committe.
(c) A new recipe.
(d) A CEO.

Short Answer Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?

2. According to the author, what was Kroc considered to be above anything else?

3. Who did Kroc have business tension with?

4. What did revenue depend on in McDonald's?

5. What was Kroc and Cotter's relationship like?

(see the answer key)

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