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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What did Kroc want to improve as he focused on building the operating system?
(a) The advertisements.
(b) The design.
(c) The marketing.
(d) The product.

2. What happened within months of the opening of the Agates?
(a) Revenue increased.
(b) The menu prices increased.
(c) Advertisements were seen nationwide.
(d) People traveled in from other states.

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 14,000.
(b) 15,00.
(c) 17,000.
(d) 16,000.

4. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Richard and Maurice McDonald.
(c) Schindler.
(d) Gibson.

5. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Common bonds.
(b) Diversity.
(c) Most diverse collected of managers in American business.
(d) Similar traits.

Short Answer Questions

1. Who was Frank Cotter?

2. How did McDonald's find a way to make money?

3. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

4. What did Kroc see fighting with maverick franchises would result in?

5. When did Kroc die?

(see the answer key)

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