McDonald's: Behind the Arches Quiz | Eight Week Quiz C

John F. Love
This set of Lesson Plans consists of approximately 104 pages of tests, essay questions, lessons, and other teaching materials.

McDonald's: Behind the Arches Quiz | Eight Week Quiz C

John F. Love
This set of Lesson Plans consists of approximately 104 pages of tests, essay questions, lessons, and other teaching materials.
Buy the McDonald's: Behind the Arches Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What is Kroc considered to be according to Love?
(a) A practical man.
(b) A management genius.
(c) A nice guy.
(d) A management expert.

2. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He added cheese to the hamburger.
(c) He began to add deserts.
(d) He raises the hamburger from 15 to 18 cents.

3. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Tardiness.
(c) Bad hygiene.
(d) Poor perfromance.

4. Where is McDonald's Plaza?
(a) Topeka, KS.
(b) Atlanta, GA.
(c) Oak Brook, IL.
(d) Chicago, IL.

5. What did Kroc begin thinking of McDonald's as?
(a) A sacred bond.
(b) A sacred experience.
(c) A sacred family.
(d) A sacred misson.

Short Answer Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

2. What did Kroc avoid in the franchise business?

3. How did the McDonald brother's envision the future business of McDonald's?

4. What happened when Kroc took over McDonald's?

5. Who did Kroc suggest incorporate a curb side service?

(see the answer key)

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