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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 14,000.
(b) 16,000.
(c) 17,000.
(d) 15,00.

2. Who is the legendary founder of McDonald's?
(a) Mac McDonald.
(b) Ray A. Kroc.
(c) Richard and Maurice McDonald.
(d) Dick McDonald.

3. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Kroc.
(c) Schindler.
(d) Richard and Maurice McDonald.

4. What type of structure does McDonald's have?
(a) Good food fast.
(b) Family appeal.
(c) State.
(d) Fundamentally federal.

5. What business did Kroc first get into?
(a) The milkshake mixer business.
(b) The real estate market.
(c) Farm development.
(d) Education.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

3. How did Kroc envision the future business of McDonald's?

4. When was the original McDonald's restaurant opened?

5. Where was the first US carhop drive-in?

(see the answer key)

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