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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Recipe.
(b) The assembly line.
(c) Quality beef.
(d) A formula.

2. What did Kroc want to buy in Chapter 8?
(a) The McDonald's name from the McDonald brothers.
(b) Nothing.
(c) International land to develop McDonald's.
(d) All of the McDonald's.

3. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Ethel.
(b) Martino.
(c) Sonneborn.
(d) Fred Turner.

4. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) Getting bigger.
(c) One menu item.
(d) One market.

5. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A business legend.
(b) An entrepreneur.
(c) A role model.
(d) An American icon.

Short Answer Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?

2. What did Kroc mandate in his restaurants?

3. What type of strategy is formed when the land owner subleases to the franchises?

4. Who does the author compare Kroc to in the entrepreneur world?

5. What did McDonald's have trouble with in Chapter7?

(see the answer key)

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