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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. When was the original McDonald's restaurant opened?
(a) 1955.
(b) 1953.
(c) 1966.
(d) 1954.

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) A new side item came to the menu.
(c) The restaurant exploded.
(d) They reorganized the restaurant and shut everything down to start over.

3. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Recipe.
(b) Quality beef.
(c) The assembly line.
(d) A formula.

4. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Martino.
(b) Richard.
(c) Maurice.
(d) Kroc.

5. What did Kroc redefine with his suppliers?
(a) Trust.
(b) Friendship.
(c) Loyalty.
(d) Customer-supplier relationships.

Short Answer Questions

1. About how many entrepreneurs were pursuing the same idea as Kroc?

2. According to the author, what is the hardest task for a franchiser?

3. What was the financial state of the McDonald brothers in the 1930s?

4. What social group did the McDonald brothers become a part of because of their drive-in?

5. What happened within months of the opening of the Agates?

(see the answer key)

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