|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.
Multiple Choice Questions
1. What was Kroc's second wife's name?
2. When did franchising begin in America?
(a) After the Civil War.
(b) After the Revolutionary War.
(c) After the Vietnam War.
(d) After WWII.
3. Who did Turner rely on during financial pressures?
4. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Big Mac.
(b) The Apple Pie.
(c) The Egg McMuffin.
(d) The Quarter Pounder.
5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(d) Fred Turner.
Short Answer Questions
1. What did the new strategy of Sonneborn's immediately create?
2. What happened when Kroc took over McDonald's?
3. What did Kroc resist profiting from?
4. How did McDonald's find a way to make money?
5. What did Kroc limit in his business at McDonald's?
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