View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc's behind the scene predecessor bring to the company?
(a) Harmony.
(b) Resentment.
(c) Appreciation.
(d) A balance of control.

2. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Ethel.
(b) Joan.
(c) Jane.
(d) Martino.

3. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales and cost of production.
(c) Sales volume.
(d) The economy.

4. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new logo.
(c) A real estate investment strategy.
(d) A new restaurant design.

5. How many stores did McDonald's have by 1978?
(a) 3000.
(b) 4000.
(c) 2000.
(d) 500.

Short Answer Questions

1. What happened when Kroc took over McDonald's?

2. What did McDonald's do to solve their staffing policies?

3. When did Kroc form the McDonald's system?

4. Who did Turner rely on during financial pressures?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

(see the answer key)

This section contains 167 words (approx. 1 page at 300 words per page) View a FREE sample