|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.
Multiple Choice Questions
1. Who did Turner rely on during financial pressures?
2. What did Sonneborn's idea involve?
(a) Farming its own crops.
(b) Developing its own land.
(c) Creating a separate real estate agency.
(d) Buying more land.
3. About how many entrepreneurs were pursuing the same idea as Kroc?
4. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
5. What was Kroc's second wife's name?
Short Answer Questions
1. What did McDonald's do to solve their staffing policies?
2. What main person was responsible for handling a major cash crunch for McDonald's?
3. Which of the following were NOT introduced as new products simultaneously at McDonald's?
4. What did the new strategy of Sonneborn's immediately create?
5. What did Kroc avoid in the franchise business?
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