View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. McDonald's faced opposition from some of their operators in the form of:
(a) The McDonald's Operators Association.
(b) Court cases.
(c) Strikes.
(d) Boycotts.

2. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They refused to sell their San Bernardino store to the corporation.
(b) They demanded managerial positions.
(c) They interferred too much in company decisions.
(d) Their refusal to alter any of the terms of the original agreement.

3. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Kickbacks in exchange for exclusive contracts.
(c) Poor quality.
(d) Poor service.

4. Kroc told his salesmen that when selling, they had to:
(a) Cut the price.
(b) Emphasize the good points about the product.
(c) Lie.
(d) First sell themselves.

5. How many items were being sold by McDonald restaurants at this time?
(a) Three.
(b) Twelve.
(c) Nine.
(d) Six.

Short Answer Questions

1. What price did the McDonald brothers demand?

2. What product was Kroc selling before forming McDonalds?

3. Who caused the big crisis McDonald's faced because of mechanic's liens?

4. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

5. How many hamburgers had McDonalds sold by July 1966?

(see the answer key)

This section contains 222 words (approx. 1 page at 300 words per page) View a FREE sample