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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. Kroc found the 1927-37 period exciting because of:
(a) The growth of his family.
(b) The building bang.
(c) The growth of the paper cup industry.
(d) The stock market boom.

2. The One-In-a-Million was:
(a) A sales course.
(b) Kroc's sales strategy.
(c) A new mixing machine.
(d) A Prince Castle milk shake.

3. Why did Ray return to Chicago?
(a) To marry Ethel.
(b) He didn't like New York.
(c) His grandmother was ill.
(d) Better job prospects.

4. How did Ethel feel about Ray going into the Multimixer business?
(a) She opposed the idea.
(b) She had no opinion on the subject.
(c) She supported the move.
(d) She threatened to leave him.

5. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) His family moved due to his father's promotion.
(c) Ray was promoted to stock broker.
(d) Better job prospects.

Short Answer Questions

1. After the real estate job ended, Ray supported his family by:

2. What product was Kroc selling before forming McDonalds?

3. Ray's mother earned money by:

4. Kroc feels that people can accomplish:

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

(see the answer key)

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