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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) Food service machines.
(b) Multimixers.
(c) Encyclopedias.
(d) The Fold-a-Nook.

2. Kroc's view on taking risks is that risk:
(a) Should be taken cautiously.
(b) Is to be avoided.
(c) He has no view.
(d) Is part of any reasonable business challenge.

3. After the real estate job ended, Ray supported his family by:
(a) Selling encyclopedias.
(b) Playing piano in a speakeasy.
(c) Working in a restaurant..
(d) Selling vacuum cleaners.

4. Kroc's simple philosophy is that:
(a) People are responsible for their own problems and happiness.
(b) Life is predetermined.
(c) People are trapped by circumstances.
(d) He has no simple philosophy.

5. Sonnenburn began working for a weekly take home salary of:
(a) $125.
(b) $75.
(c) $150.
(d) $100.

Short Answer Questions

1. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

2. What was the purpose of the Franchise Realty Corporation?

3. What function did Clem Bohr fulfill?

4. What kind of lease did the franchises have?

5. What did the McDonald brothers call Kroc?

(see the answer key)

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