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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Said he was insulted.
(b) Accepted it.
(c) Threatened to quit.
(d) Took four days off.

2. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Our salesman.
(c) Mr. Kroc.
(d) Ray.

3. What did Ray enjoy most about high school?
(a) English.
(b) Algebra.
(c) Debating.
(d) History.

4. Ray and Ethel married in:
(a) 1920.
(b) 1925.
(c) 1923.
(d) 1922.

5. Kroc told his salesmen that when selling, they had to:
(a) Cut the price.
(b) Emphasize the good points about the product.
(c) First sell themselves.
(d) Lie.

Short Answer Questions

1. Which product did Ralph Sullivan pioneer?

2. What is the word that Kroc used to describe his feelings at this time?

3. Kroc found the 1927-37 period exciting because of:

4. Ray Kroc met Bill Veeck:

5. Why did Ray return to Chicago?

(see the answer key)

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