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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Which position did Ray Kroc hold in the corporation?
(a) Chief executive officer.
(b) Owner.
(c) President.
(d) Chairman.

2. When did McDonald's project they would payoff the loan?
(a) 1991.
(b) 1983.
(c) 2000.
(d) 1969.

3. How did the McDonald brothers pioneer the fast-food business?
(a) By going to school and learning new techniques.
(b) By revamping their existing restaurant and providing a limited menu.
(c) They weren't the pioneers of fast-food restaurants.
(d) By buying a new restaurant.

4. What fixture provided a problem in the Des Plaines location?
(a) The Multimixer.
(b) The furnace.
(c) The oven.
(d) The lights.

5. When the McDonald brothers explained their operation, what impressed Kroc?
(a) Their prices.
(b) The simplicity and effectiveness of their system.
(c) They were using his Multimixers.
(d) The quality of the food.

Short Answer Questions

1. Kroc decided to restructure the company for administrative purposes by:

2. Who were the early McDonald franchises sold to?

3. According to the agreement, Kroc would receive a franchise fee of:

4. What was Harry Sonnenburn involved in at this time?

5. Who did Kroc used to work for?

(see the answer key)

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