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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. Kroc went to Florida in 1925:
(a) Because Ray was fired from Lily.
(b) So Ray could sell real estate.
(c) To avoid the Chicago winter.
(d) For a vacation.

2. Kroc and his advisors wanted McDonald's to be known:
(a) For high quality food and uniform methods of preparation.
(b) Flashy surroundings.
(c) Good service.
(d) Cheap food.

3. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Poor service.
(c) Kickbacks in exchange for exclusive contracts.
(d) Poor quality.

4. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Carry-out business.
(c) Less clean-up.
(d) Lower breakage.

5. The cause of the mechanic's liens was due to:
(a) Carelessness.
(b) Fradulent practices.
(c) The failure to obtain clear title to the property.
(d) Incompetence.

Short Answer Questions

1. The One-In-a-Million was:

2. What product did Kroc try to sell but failed at?

3. Ray Kroc met Bill Veeck:

4. Ray and Ethel married in:

5. How much did John Clark want for his share in the Multimixer business?

(see the answer key)

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