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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.
Multiple Choice Questions
1. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $8.5 million.
(b) $5 million.
(c) $16.5 million.
(d) $10 million.
2. Where did Kroc meet Joni Smith?
(a) St. Paul.
(b) San Bernardino.
(c) New York.
(d) Chicago.
3. The issues that resulted in Harry Sonnenburn's resignation was:
(a) His conservatism in real estate development.
(b) Disagreements over staff promotions.
(c) his insistance on price increases .
(d) His salary demands.
4. What price did the McDonald brothers demand?
(a) $1.5 million.
(b) $2 million.
(c) $2.7 million.
(d) $1 million.
5. Who did Kroc name as president?
(a) Fred Turner.
(b) Dick Boylan.
(c) June Martino.
(d) Luigi Salveneschi.
Short Answer Questions
1. What did McDonalds do for the first time in January 1961?
2. The man who helped arrange the financing for the buyout was:
3. What problems did McDonalds face in the Washington DC area that Kroc resolved?
4. Approximately how much did the Twelve Apostles make from the deal?
5. As a result of the exclusive licensing agreement, McDonalds:
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