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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They interferred too much in company decisions.
(b) They demanded managerial positions.
(c) They refused to sell their San Bernardino store to the corporation.
(d) Their refusal to alter any of the terms of the original agreement.

2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Three months.
(b) Seven months.
(c) One year.
(d) They never achieved their pre-price increase level.

3. Approximately how much did the Twelve Apostles make from the deal?
(a) $12 million.
(b) $5 million.
(c) $6 million.
(d) $9.75 million.

4. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $5,000.
(b) $10,000.
(c) $25,000.
(d) $50,000.

5. According to the agreement, Kroc would receive a franchise fee of:
(a) $500.
(b) $250.
(c) $1,500.
(d) $950.

Short Answer Questions

1. What price did the McDonald brothers demand?

2. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

3. What problems did McDonalds face in the Washington DC area that Kroc resolved?

4. As a result of the exclusive licensing agreement, McDonalds:

5. When did McDonald's actually pay off the loan?

(see the answer key)

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