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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to the author in the Introduction, “love was not so much the province of” what?
(a) Justice.
(b) Economy.
(c) Religion.
(d) Convention.

2. Who within the dating system was initially the girl who was in the most demand for dates?
(a) The popular girl.
(b) The rich girl.
(c) The redheaded girl.
(d) The smart girl.

3. The author states that love and what are intertwined in the Introduction?
(a) Marriage.
(b) Desire.
(c) Justice.
(d) Friendship.

4. Who acquired the most power within the dating system, according to the author in Chapter 1, "Calling Cards and Money"?
(a) Men.
(b) Friends.
(c) Women.
(d) Parents.

5. The average marriage age did what after World War II?
(a) Increased significantly.
(b) Increased slightly.
(c) Stayed the same.
(d) Dropped significantly.

Short Answer Questions

1. According to the author in Chapter 1, "Calling Cards and Money,” dating became a system of what?

2. What constantly portrayed the other sex as commodities, according to the author in Chapter 3, "The Worth of a Date”?

3. According to the author in Chapter 1, "Calling Cards and Money,” many “factory girls” did not have what?

4. The author states that by what decade did Americans begin to think dating was universal though it was only three decades old?

5. According to the author in Chapter 2, "The Economy of Dating,” the transition to dating appeared as an accommodation to what?

Short Essay Questions

1. How was marketing involved in the evolution of women’s idealized beauty in the 1950s and 1960s?

2. How did the evolution of focus on female appearance impact consumption in America, according to the author in Chapter 3, "The Worth of a Date"?

3. How did the emergence of dating change the values of consumption, according to the author in the Introduction?

4. How did the demographics of the sexes change during World War II? How did this affect courtship?

5. When did the term “dating” first enter the American vocabulary? From whom did this term originate?

6. How was the system of dating perceived in the 1950s? What was the basis of the dating system?

7. The transition to dating as a courtship ritual emerged to accommodate what, according to the author in Chapter 2, "The Economy of Dating"?

8. What defined popularity in the world of courtship after World War II?

9. How did those in the upper classes view the dating culture of the lower classes, according to the author in Chapter 1, "Calling Cards and Money"?

10. At what settings did the system of dating originate? How did this system spread?

(see the answer keys)

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