|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
2. What sort of tale is Carl Karcher considered to be an example of?
3. Gaining the McNugget contract turns which company into the nation's largest chicken processor?
4. What is the apparent ideal for employees in the restaurant industry?
5. What takes over Southern California, completely changing the lifestyle of the population there?
Short Essay Questions
1. What is Carl Karcher's personal philosophy?
2. How does the software program Quintillion work?
3. What effect does the growth of fast food chains have on the beef industry?
4. Why does Disney create "Tomorrowland"?
5. What strategy does Ray Kroc's business partner, Harry J. Sonneborn, devise to ensure McDonald's financial success?
6. What causes the wide gulf between Colorado Springs and Pueblo?
7. What is meant by the term "bulk commodity"?
8. Why does Colorado Springs gain a series of new military bases after World War II?
9. How do ranchers become victim to their own fallacy of composition in the 1970's?
10. How does the character Ronald McDonald come to be?
Write an essay for ONE of the following topics:
Essay Topic 1
What effect does IBP have on the meat-packing industry? How does the nature of labor change in the meat-packing industry? Who are the major players involved and how does their involvement contribute to the company's getting into legal trouble?
Essay Topic 2
Describe the culture in San Bernardino after World War II. Illustrate the dichotomy between the McDonald's philosophy and the presence of the Hell's Angels. What are the values of each? What are some of the trappings of each aspect of the culture?
Essay Topic 3
Describe how Henry Ford's assembly line style of production affects evolution of service in the fast food industry. What restaurant chains espouse this method of production? Why is it so effective?
This section contains 740 words
(approx. 3 pages at 300 words per page)