|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Chicken meat had been traditionally provided by hens too ______ to lay eggs.
2. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?
(a) Stephen Hawking.
(b) Christopher Reeve.
(c) Nancy Pelosi.
(d) Mark Harmon.
3. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.
(a) Knuckle draggers.
(d) Whiny butts.
4. What is built near Hank's land that can be seen from the top of one of his hills?
(a) A stock car race track.
(b) A shopping mall.
(c) A pre-school.
(d) A Mcdonald's.
5. What percentage of fast food visits is "impulsive"?
Short Answer Questions
1. What is the annual turnover rate in the fast food industry at the writing of this book?
2. What is Harlan Sanders' "lifelong struggle"?
3. In 1973, what causes the fast food industry to temporarily lose stock value?
4. What purchase is Karcher's first foray into the fast food business?
5. Who stages the "Success" seminar that Feamster and his employees attend at McNichos arena?
Short Essay Questions
1. What is Carl Karcher's personal philosophy?
2. What are some of the requirements made in franchise contracts offered by fast food chains?
3. Why does Colorado Springs gain a series of new military bases after World War II?
4. How are poultry contracts constructed?
5. What odd mix of traits makes J.R. Simplot so successful?
6. Why does Disney create "Tomorrowland"?
7. How is the poultry industry transformed in the 1980's?
8. How does the consumer react to McDonald's switch from fresh to frozen french fries?
9. According to the author, what is the purpose of the episodes of the television show, Disneyland?
10. Why does General Motors get into the franchise business in 1898?
This section contains 714 words
(approx. 3 pages at 300 words per page)