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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter seven: Rosemary Lawlor.

Multiple Choice Questions

1. In the English expression Gladwell quotes, how many generations does it take for families who get rich to be poor again?
(a) Two.
(b) Five.
(c) Three.
(d) Seven.

2. What was the British army doing in Lower Falls, Belfast, while they instituted the curfew?
(a) Instilling fear in the citizens.
(b) Searching for guns.
(c) Searching for criminals.
(d) Starting a religious war.

3. What does Gladwell say the Cognitive Reflection Test measures?
(a) Analytic ability.
(b) Intuition.
(c) Dyslexia.
(d) Problem solving.

4. What kind of image does Gladwell say General Freeland wanted to convey to the northern Irish?
(a) Relentlessness.
(b) Patience.
(c) Understanding.
(d) Toughness.

5. What is the trait that allowed IKEA CEO Kamprad to pull off moving his production facilities to Poland?
(a) Foresight.
(b) Micromanaging.
(c) Patience.
(d) Negotiating skills.

Short Answer Questions

1. What does Gladwell say is the benefit of bigger classes?

2. What does Sean MacStiofain say revolutions are caused by, in the first place?

3. Why does Gladwell say David Boies applied for law school?

4. How does Gladwell characterize the mistake the British made in Northern Ireland?

5. Why dose Gary Cohn say he left school?

(see the answer key)

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