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This quiz consists of 5 multiple choice and 5 short answer questions through Part 4: Chapter 12.

Multiple Choice Questions

1. According to Faludi, cosmetic companies try to increase sales by ___________ their products.
(a) Cleaning up.
(b) Reducing.
(c) Augmenting.
(d) Medicalizing.

2. Faludi writes that all of the following designers try to push femininity onto working women except:
(a) John Weitz.
(b) Christian Lacroix.
(c) Christian Dior.
(d) Calvin Klein.

3. In the summer following the 1988 election, which women's organization held a conference at which a motion passes to discuss a third political party?
(a) Eagle Forum.
(b) Women's Agenda Conference.
(c) Concerned Women for America.
(d) National Organization for Women.

4. According to Faludi, men's opposition to women's rights and the feminist movement is a source of:
(a) Passivity.
(b) Justification for the struggle.
(c) Motivation.
(d) Resentment and stress.

5. Which female executive is quoted as saying she hopes companies can treat "career-and-family women" more leniently than "career-primary" women?
(a) Felice Schwartz.
(b) Bonnie Chambers.
(c) Mary Anne Devanna.
(d) Faith Popcorn.

Short Answer Questions

1. By the 1980s the media begins to hail the arrival of a "________ generation."

2. Women Who Love Too Much: When You Keep Wishing and Hoping He'll Change is written by which of the following authors?

3. George Gilder writes that family is the ______________ so males denied this are apt to________________.

4. "It's All in Your Mind" looks at ¬¬_______________ in the 1980s backlash.

5. In the late 1980s, circulation of traditional women's magazines is down sharply with Good Housekeeping the worst off and Working Woman the best off. To what does Faludi attribute the relative success of Working Woman?

(see the answer key)

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