Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

2. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

3. At the same time, what are examined for the first time since the Great Depression?

4. It takes some time for the tobacco industry to do what?

5. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

Short Essay Questions

1. What does Henry Ramm do to research on the link between smoking and cancer?

2. How does the industry still have great influence in the 1970s?

3. To what do many in the anti-smoking movement turn?

4. What happens to the palladium filtered cigarette?

5. What does Henry Waxman do for the anti-smoking cause?

6. What is examined for the first time since the Great Depression?

7. What does R.J. Reynolds do try to stay ahead of the competition?

8. Describe the study done by the ACS in 1967.

9. What does Edell do for his client?

10. What is the end result of the lawsuit regarding Rose Cipollone's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 2

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

Essay Topic 3

The "bright" leaf is a mild variety of tobacco introduced in the Colonial Period.

Part 1) How does it differ from the original varieties? Is the "bright" leaf better? Why or why not?

Part 2) What is ironic about the "bright" leaf?

Part 3) How does this new leaf draw more people to smoking? Would as many people smoke or become addicted or sick if this leaf had not been discovered? Explain.

(see the answer keys)

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