Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What do some in Congress pressure the EPA to do?

2. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

4. Why do Marlboro Lights start off slowly?

5. What does Maxwell's tobacco control bill require?

Short Essay Questions

1. What happens under the new Reagan administration?

2. What does Edell do for his client?

3. Why is the CIAR formed? What does it do?

4. Describe the study done by the ACS in 1967.

5. Describe the beginning of the American Health Foundation.

6. What happens when Cullman buys the Miller Brewing Company?

7. What does RJR's Tylee Wilson want to do to diversify RJR?

8. What does Henry Ramm do to research on the link between smoking and cancer?

9. How does the industry still have great influence in the 1970s?

10. What do the various tobacco companies do when they are not allowed to have television ads?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

Essay Topic 2

The 1960s marked the turn of American attitudes toward smoking.

Part 1) Why were American's attitudes changing in the 1960s? How did new health trends help build this attitude?

Part 2) How has this attitude towards smoking continued to grow?

Part 3) Compare and contrast the ideas about attitudes towards smoking in the 1960s and today.

Essay Topic 3

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

(see the answer keys)

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