Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When does the power of the tobacco industry peak?

2. For what does Rose's lawyer work?

3. Why does management choose not to launch this product named Epic?

4. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

5. Johnson was seen as _____________ and the company's stock price suffered as a result.

Short Essay Questions

1. What does Henry Ramm do to research on the link between smoking and cancer?

2. Describe the 1979 Surgeon General's Report.

3. Describe the beginning of the American Health Foundation.

4. How does the industry still have great influence in the 1970s?

5. What does Edell do for his client?

6. What does Hamish Maxwell do for Philip Morris?

7. What happens under the new Reagan administration?

8. What does R.J. Reynolds do try to stay ahead of the competition?

9. What happens when Cullman buys the Miller Brewing Company?

10. Describe the study done by the ACS in 1967.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

(see the answer keys)

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