Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Into what does the 1979 Surgeon General's Report delve?

2. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

3. What does Steinfeld's 1972 report also speak of for the first time?

4. What has smoking become by the late 1980s?

5. When the bill passes, what is made public for the first time?

Short Essay Questions

1. What do the various tobacco companies do when they are not allowed to have television ads?

2. What do studies in the early 1970s show?

3. How does the industry still have great influence in the 1970s?

4. Describe the study done by the ACS in 1967.

5. Describe the 1979 Surgeon General's Report.

6. What is the end result of the lawsuit regarding Rose Cipollone's death?

7. Why is the CIAR formed? What does it do?

8. What is examined for the first time since the Great Depression?

9. What does R.J. Reynolds do try to stay ahead of the competition?

10. What does Hamish Maxwell do for Philip Morris?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

Essay Topic 2

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 3

The tobacco industry had a path to choose in the early 1960s.

Part 1) Why did they have a path to choose? Which one did they choose? Why?

Part 2) How different might the industry be, if they had chosen a different path?

Part 3) Do you believe a safe cigarette could be made? Why or why not?

(see the answer keys)

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