Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Eventually, what are the tobacco companies successful in doing?

2. RJR reached the largest non-oil takeover package to date with what company?

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

4. For what does Rose's lawyer work?

5. Why do Marlboro Lights start off slowly?

Short Essay Questions

1. What does Henry Waxman do for the anti-smoking cause?

2. What do the various tobacco companies do when they are not allowed to have television ads?

3. What does RJR's Tylee Wilson want to do to diversify RJR?

4. Why is the CIAR formed? What does it do?

5. What do studies in the early 1970s show?

6. What does Edell do for his client?

7. What is examined for the first time since the Great Depression?

8. What is the end result of the lawsuit regarding Rose Cipollone's death?

9. To what do many in the anti-smoking movement turn?

10. How does the industry still have great influence in the 1970s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

Essay Topic 2

How do these changes still affect consumers today?

Part 1) What is a filter? Why was it created? How did the filter affect the tobacco industry?

Part 2) Is a filter safe? Why or why not?

Part 3) How did filters affect consumers? Did it help or hurt them? Why?

Essay Topic 3

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

(see the answer keys)

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