Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Vomiting.
(b) Dizziness.
(c) Hunger.
(d) A loss of that alertness until the next cigarette.

2. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Getting more involved in the food industry.
(b) Starting its own research center, the Center for Indoor Air Research (CIAR).
(c) Getting out of the tobacco industry for good.
(d) Assisting the organizatio in their studies.

3. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because people simply smoked more to compensate.
(b) Because the studies were corrupt.
(c) Because smokers cut off the filters.
(d) Because smokers do not smoke filtered cigarettes.

4. What do some in Congress pressure the EPA to do?
(a) Strengthen its findings.
(b) Destroy its findings.
(c) Hide its findings.
(d) Dilute its findings.

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Very sterile and clean facilities.
(c) Ultra-modern, efficient facilities.
(d) Heavily dark and quiet facilities.

Short Answer Questions

1. When does the power of the tobacco industry peak?

2. How does the industry respond?

3. For what does the industry push?

4. Why do some people see less toxic cigarettes as a middle ground?

5. What does Steinfeld's 1972 report also speak of for the first time?

Short Essay Questions

1. Describe the beginning of the American Health Foundation.

2. What does Henry Ramm do to research on the link between smoking and cancer?

3. Describe the 1979 Surgeon General's Report.

4. What happens under the new Reagan administration?

5. What does Edell do for his client?

6. What happens when Cullman buys the Miller Brewing Company?

7. How does the industry still have great influence in the 1970s?

8. What do the various tobacco companies do when they are not allowed to have television ads?

9. How is the industry successful against grass roots efforts?

10. Describe the study done by the ACS in 1967.

(see the answer keys)

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