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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What do some in Congress pressure the EPA to do?
(a) Strengthen its findings.
(b) Destroy its findings.
(c) Dilute its findings.
(d) Hide its findings.

2. For what does the industry push?
(a) Designated places for smokers.
(b) Non-smokers' right legislation.
(c) Smokers' rights legislation.
(d) The end to all bans.

3. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce incidences of tumors by 35%.
(b) Reduce incidences of tumors by 50%.
(c) Reduce the incidences of tumors by 90%.
(d) Reduce incidences of tumors by 100%.

4. What is the first large company to ban smoking outright on its premises?
(a) Edison.
(b) Merrill Lynch.
(c) Capital One Bank.
(d) Boeing Aircraft.

5. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the late 1970s.
(c) In the early 1970s.
(d) In the late 1980s.

Short Answer Questions

1. At the same time, what are examined for the first time since the Great Depression?

2. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

3. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

4. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

5. Why do some people see less toxic cigarettes as a middle ground?

Short Essay Questions

1. What does Henry Waxman do for the anti-smoking cause?

2. How does the industry still have great influence in the 1970s?

3. What do studies in the early 1970s show?

4. What does R.J. Reynolds do try to stay ahead of the competition?

5. What is the end result of the lawsuit regarding Rose Cipollone's death?

6. What does Edell do for his client?

7. What do the various tobacco companies do when they are not allowed to have television ads?

8. Describe the study done by the ACS in 1967.

9. What is examined for the first time since the Great Depression?

10. Describe the beginning of the American Health Foundation.

(see the answer keys)

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