Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) They are an easy way to calm the troops.
(d) Cigars, pipes, and chew were not practical on the battlefields of Europe.

2. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement loses steam.
(b) The prohibition movement begins.
(c) The prohibition movement gains steam.
(d) The prohibition movement reforms.

3. American Tobacco Company keeps a tight leash on what?
(a) Its slaves that work in the fields.
(b) Its consumers.
(c) Its distributors, jobbers, and suppliers.
(d) Its secret recipe.

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Svetlana Weaver.
(c) Sylvester Stallone.
(d) Sylvester (Pat) Weaver.

5. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are not healthy, so he wants to explore other options.
(b) Cigarettes are too difficult to make in the 1890s.
(c) He wants to find a healthier use for tobacco.
(d) In the face of declining cigarette revenues in the mid 1890s.

Short Answer Questions

1. What new brand does Philip Morris introduce that is directed primarily at women?

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

3. What study corroborates this evidence?

4. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

Short Essay Questions

1. What does the FTC order cigarette makers to do? What does this cause companies to do?

2. What are the cigarette trends at the end of the 1950s?

3. How are fears allayed in the 1950s?

4. What is the history of the Bull Durham company?

5. What does RJR do after James Gray's death?

6. What does George Hill do for American Tobacco Company at the end of his career?

7. What do periodicals in the 1930s say about smoking?

8. How did the Camel product come to be?

9. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

10. What do Joe Cullman Jr. and his son do for Benson & Hedges?

(see the answer keys)

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