Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Rose.
(b) Became stagnant.
(c) Became unsteady.
(d) Declined.

2. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) The power of the federal government in the 1880s and 1890s.
(c) Business power in the 1980s and 1890s.
(d) Business power in the 1880s and 1890s.

4. What do magazines describe?
(a) The various types of cigarettes on the market.
(b) The risk of inhaling tobacco versus non-inhaling.
(c) The health benefits of smoking.
(d) The popularity of cigarette smoking.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A food pyramid.
(b) A pyramid display.
(c) A photo of the Great Pyramid.
(d) A pyramid scheme.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. How many Americans are smoking in the 1940s?

3. Cigarettes are ______________.

4. What custom becomes very common in the United States throughout the 1800s?

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

Short Essay Questions

1. What happens to R.J. Reynolds under Clay Williams?

2. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

3. What were the tobacco preferences of early Americans?

4. How does Buck Duke run his company?

5. What is the history of the Bull Durham company?

6. Describe Christopher Columbus' findings in the New World.

7. How are fears allayed in the 1950s?

8. What does the FTC order cigarette makers to do? What does this cause companies to do?

9. How did the Camel product come to be?

10. What role does World War I play in the increase in American smokers?

(see the answer keys)

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