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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) Sales are increasing slowly.
(b) They are growing in popularity.
(c) They are too expensive to purchase.
(d) They are taking some major hits.

2. _______________ claim to fame is the success of his brand, Pall Mall.
(a) John's.
(b) Gerald's.
(c) George's.
(d) Jim's.

3. What other segments of the industry is Duke buying out?
(a) Celebrity endorsements and flavoring companies.
(b) Cigar companies.
(c) Packaging, cigar, and flavoring companies.
(d) Smaller cigarette companies, packaging, and cigars companies.

4. How does Paul Hahn at American Tobacco Company see filters?
(a) As more of a gimmick than anything else.
(b) As a great idea.
(c) As a compromise between desire and good health.
(d) As a necessity.

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Executive.
(b) Congress.
(c) Senate.
(d) Parliament.

Short Answer Questions

1. What does the filter phenomenon seem to do?

2. What do some think about the warning labels?

3. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

Short Essay Questions

1. Discuss the early tobacco industry in Virginia.

2. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

3. What was happening to the popularity of cigarettes at the turn of the century?

4. What is happening to American Tobacco Company at this time?

5. What is the history of the Bull Durham company?

6. How was smoking viewed during World War II?

7. What do companies do with rising health concerns?

8. What were the tobacco preferences of early Americans?

9. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

10. What does Sylvester (Pat) Weaver do for American Tobacco Company?

(see the answer keys)

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