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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(d) High birth weight and late deliver y of babies born to women who smoked during pregnancy.

2. What quickly became a prestigious health research institute?
(a) The American Healthcare Organization (AHO).
(b) The United States Foundation for Health (USFH).
(c) The American Health Foundation (AHF).
(d) The United States Healthy Families Guild (USHFG).

3. Why does this take some time?
(a) Because of the sheer logistics involved.
(b) Because the tobacco industry does not like to work as one unit.
(c) Because they do not care about non-smokers.
(d) Because of the many company's leaders.

4. What does the Reagan era usher in?
(a) A time for protesting smoking.
(b) A time of government interference with business.
(c) A time of big government.
(d) A time of government non-interference with business.

5. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They go their separate ways.
(b) They run their own tests and studies without the aid of each other.
(c) They form a coalition to take on the entrenched tobacco interests in Washington.
(d) They give up on the tobacco industry.

6. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Two year.
(b) Ten year.
(c) Four year.
(d) Eight year.

7. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) General Mills.
(c) Kraft.
(d) Kashi.

8. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Getting more involved in the food industry.
(b) Assisting the organizatio in their studies.
(c) Getting out of the tobacco industry for good.
(d) Starting its own research center, the Center for Indoor Air Research (CIAR).

9. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Mike Eden.
(b) Matt Eckel.
(c) Marc Edell.
(d) Mark Eddington.

10. Studies in the early 1970s showed that smokers could be broken into what?
(a) The men and women.
(b) The filter and non-filters.
(c) Types.
(d) Those addicted and those not addicted.

11. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because the studies were corrupt.
(b) Because people simply smoked more to compensate.
(c) Because smokers do not smoke filtered cigarettes.
(d) Because smokers cut off the filters.

12. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From the middle.
(b) From the side.
(c) From above.
(d) From below.

13. What has smoking become by the late 1980s?
(a) Very popular among young adults.
(b) Very unpopular, to be considered illegal in many states.
(c) Unpopular enough to be considered deviant behavior by a majority of Americans.
(d) Somewhat unpopular, especially among teenagers.

14. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its long term sales numbers.
(b) Artificially increase its long term sales numbers.
(c) Artificially increase its short term sales numbers.
(d) Artificially decrease its short term sales numbers.

15. Why do Marlboro Lights start off slowly?
(a) They have little flavor.
(b) The name makes it sound less appealing.
(c) Lack of recognition.
(d) Men do not trust them.

Short Answer Questions

1. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

2. Eventually, what are the tobacco companies successful in doing?

3. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

4. To what do many in the anti-smoking movement turn their attentions?

5. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

(see the answer keys)

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