Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Easy

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Dizziness.
(b) Vomiting.
(c) Hunger.
(d) A loss of that alertness until the next cigarette.

2. RJR reached the largest non-oil takeover package to date with what company?
(a) General Mills.
(b) Nabisco.
(c) Kraft.
(d) Kashi.

3. To what do many in the anti-smoking movement turn their attentions?
(a) Strong underage smoking laws.
(b) Strong bans on smoking in public places.
(c) Lax underage smoking laws.
(d) Lax bans on smoking in public places.

4. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A tremendous improvement.
(b) Significant in the fight against the tobacco industry.
(c) A great attempt by the AMA.
(d) A whitewash by many in the health community.

5. Why does Philip Morris finally begin aggressively marketing generics?
(a) When their popular brands became disliked.
(b) When they ran out of money.
(c) When other companies began marketing generics.
(d) When the economy slowed in the late 1980s.

6. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Middle down.
(b) Middle up.
(c) Top down.
(d) Ground up.

7. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Warning labels are difficult to understand.
(b) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(c) Health warnings are not easily known or understood by the general public.
(d) Rose does not speak or read English.

8. What does Maxwell's tobacco control bill require?
(a) No nicotine cigarettes.
(b) New warning labels and listings of carbon monoxide levels on advertising.
(c) Warning labels that are easier to read.
(d) No advertising of cigarettes where children might be present.

9. For what does Rose's lawyer work?
(a) Stronger laws against smoking.
(b) To pay for Rose's treatment and funeral.
(c) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(d) To get money from the tobacco industry for Rose's family.

10. What does a 1981 Japanese study find?
(a) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(b) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.
(c) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.
(d) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.

11. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little is replaced as scientific director of CTR.
(b) When Clarence Little becomes the scienfic director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clay Little is replaced as scientifc director of CTR.

12. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Sweden and Belgium.
(b) France and Spain.
(c) Romania and Hungary.
(d) Holland and Germany.

13. What does Steinfeld's 1972 report also speak of for the first time?
(a) The deception of the tobacco industry.
(b) Heart problems related to smoking.
(c) The effects of smoking on infants.
(d) Secondhand smoke.

14. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce incidences of tumors by 50%.
(b) Reduce incidences of tumors by 100%.
(c) Reduce the incidences of tumors by 90%.
(d) Reduce incidences of tumors by 35%.

15. What quickly became a prestigious health research institute?
(a) The United States Foundation for Health (USFH).
(b) The American Health Foundation (AHF).
(c) The American Healthcare Organization (AHO).
(d) The United States Healthy Families Guild (USHFG).

Short Answer Questions

1. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?

2. What does Rose tell her attorney that she wanted him to do after her death?

3. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

4. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

5. It takes some time for the tobacco industry to do what?

(see the answer keys)

This section contains 799 words
(approx. 3 pages at 300 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2018 BookRags, Inc. All rights reserved.
Follow Us on Facebook