Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Easy

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Bull Durham's resourcefulness.
(b) Buck's large inheritance.
(c) Buck's resourcefulness.
(d) Bull Durham's inheritance.

2. What are not being analyzed for their effectiveness?
(a) Medical organizations.
(b) Advertisements.
(c) Anti-smoking laws.
(d) Filters.

3. What is Chesterfield's advertisement for mild cigarettes?
(a) "So mild, you don't even know you're smoking."
(b) "Not a cough in the carload."
(c) "No smoking here."
(d) "Need a break? Try a cigarette."

4. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would not cause cancer.
(b) It would be the healthiest of all cigarettes.
(c) It would be commended in the new Surgeon General's report.
(d) It would be as good as other cigarettes.

5. What happens to American Tobacco Company in the 1960s?
(a) It starts to see regrowth.
(b) It becomes unpopular very quickly.
(c) It starts to decline.
(d) Its popularity skyrockets.

6. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid scheme.
(b) A food pyramid.
(c) A pyramid display.
(d) A photo of the Great Pyramid.

7. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Became stagnant.
(b) Declined.
(c) Became unsteady.
(d) Rose.

8. Why would some doctors refuse patients for surgery?
(a) If they had been a smoker.
(b) If they refused to stop smoking.
(c) If they did not have insurance.
(d) If they did not have enough money.

9. What does R.J. Reynolds dub the new brand?
(a) Virginia Slims.
(b) Ultra Lites.
(c) Marlboro.
(d) Camel.

10. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first days.
(b) His last day.
(c) His first day.
(d) His last days.

11. How is an article damning smoking as unhealthy quickly lost?
(a) By the influential tobacco industry.
(b) In the power struggle between pro-smoking and anti-smoking campaigns.
(c) In the shuffle of wartime preparedness.
(d) In the ending of the Great Depression.

12. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Churchill.
(b) Winston.
(c) Marlboro.
(d) Pall Mall.

13. What are brands banned from promoting?
(a) Cigarettes using celebrities.
(b) The expense of smoking.
(c) Health claims of any kind.
(d) The delicious taste of their cigarettes.

14. What has the FTC ordered cigarette makers to do?
(a) Stop making unfiltered cigarettes.
(b) Stop their claims of health advantages.
(c) Stop making billboard advertisements.
(d) Stop making unhealthy cigarettes.

15. What is happening by 1901?
(a) Idaho, Kentucky, and New York made cigarettes illegal.
(b) Indiana, Florida, and North Carolina made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Illinois, Arizona, and New Hampshire made cigarettes illegal.

Short Answer Questions

1. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

2. What theory is published in SCIENTIFIC AMERICAN?

3. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

4. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

5. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

(see the answer keys)

This section contains 571 words
(approx. 2 pages at 300 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2017 BookRags, Inc. All rights reserved.
Follow Us on Facebook