Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Easy

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It succeeded in convicting them.
(b) The case was thrown out.
(c) It was somewhat successful.
(d) It failed to convict them.

2. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Parliament.
(b) Executive.
(c) Congress.
(d) Senate.

3. How does the TIRC respond?
(a) In agreement.
(b) With the health benefits of smoking.
(c) With a nasty letter.
(d) With heightened attacks.

4. What is happening by 1901?
(a) Indiana, Florida, and North Carolina made cigarettes illegal.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Idaho, Kentucky, and New York made cigarettes illegal.

5. Who took the lead in producing the new anti-smoking ads?
(a) The tobacco industry.
(b) The American Heart Association.
(c) The American Cancer Society.
(d) Small anti-smoking organizations.

6. By the late 1920s, what are medical examiners noticing?
(a) Decreases in cigarette smoking.
(b) Increases in babies with low birth weights.
(c) Increases in lung cancer in the general population.
(d) Decreases in lung cancer in the general population.

7. What gave Philip Morris pull over the cancer fighters' position?
(a) It contributions to doctors.
(b) Its contributions to the Sloan-Kettering Institute.
(c) The money it donates to various charities.
(d) Its blackmail tactics with doctors.

8. What are the filters?
(a) Somewhat useful.
(b) Basically a health scam.
(c) More expensive than unfiltered cigarettes.
(d) A healthy alternative to unfiltered cigarettes.

9. What does the powerful American Medical Association not do?
(a) Support warning labels.
(b) Fight warning labels.
(c) Want cigarettes to be produced.
(d) Support the tobacco industry.

10. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with five-cent packs.
(d) It helps them to gain a large market share with fifteen-cent packs.

11. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Sylvester (Pat) Weaver.
(c) Sylvester Stallone.
(d) Svetlana Weaver.

12. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) He has always wanted to live in New York.
(c) New York is a large city, with many wealthy smokers.
(d) To try to grab hold of the immigrant market for cheap cigarettes.

13. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?
(a) The Surgeon General's Advisory Committee on Smoking and Health.
(b) The TIRC.
(c) The American Cancer Society.
(d) The American Medical Association.

14. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same five-to-one odds as the other studies.
(b) The same twenty-to-one odds as the other studies.
(c) The same ten-to-one odds as the other studies.
(d) The same one hundred-to-one odds as the other studies.

15. What happens when the industry resents being asked to disparage its own product?
(a) It complains but follows the new requests.
(b) Its power begins to decline.
(c) It openly defies the new requirements.
(d) It immediately takes action.

Short Answer Questions

1. What is the trend by the end of the 1950s?

2. In Britain, what does the Royal College of Physicians state?

3. What does Marlboro do in the face of declining sales?

4. How is an article damning smoking as unhealthy quickly lost?

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

(see the answer keys)

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