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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) Business power in the 1980s and 1890s.
(b) The power of the federal government in the 1880s and 1890s.
(c) Business power in the 1880s and 1890s.
(d) The power of the federal government in the 1980 and 1890s.

2. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is somewhat regulated.
(b) Tobacco is included.
(c) Tobacco is exempted.
(d) Tobacco is strictly regulated.

3. What of B&W's menthol brands are soon introduced?
(a) Cool and Smooth.
(b) Hot and Duke.
(c) Hot and Spicy.
(d) Cool and Viceroy.

4. What happens when one lawsuit goes on for more than a decade?
(a) The decision is reversed twice before the plaintiff finally gives up.
(b) It gives up quickly.
(c) It finally wins and opens the floodgates for other cases.
(d) It wins but is hardly considered successful.

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Children.
(b) Minorities.
(c) Men.
(d) Women.

6. When Columbus arrives in America, what does he discover about tobacco?
(a) His men do not like it.
(b) The addictiveness of its use among his own men.
(c) The Native Americans do not allow Columbus' men to have any.
(d) It is very easy to grow.

7. How long does this committee work in relative secrecy?
(a) Thirteen months.
(b) Thirteen years.
(c) Five years.
(d) Five months.

8. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) The power it has over the country.
(b) Its company is deceptive and harmful to the general public.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) Its cigarettes are dangerous.

9. What does the powerful American Medical Association not do?
(a) Want cigarettes to be produced.
(b) Support the tobacco industry.
(c) Fight warning labels.
(d) Support warning labels.

10. What custom becomes very common in the United States throughout the 1800s?
(a) Spitting the dark juice.
(b) Selling cigars.
(c) Anti-smoking campaigns.
(d) Smoking cigarettes.

11. What character is used to promote the new Philip Morris brand on NBC radio?
(a) Johnny.
(b) Joey.
(c) Jack.
(d) Jerry.

12. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to dispute, ignore, or belittle medical claims against it.
(b) A concerted effort to improve their cigarettes.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to work with the medical community.

13. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) Advertisements endorsed by athletes.
(b) Advertisements that openly tell health benefits of smoking.
(c) Advertisements that hint at health benefits.
(d) An advertising czar to supposedly police itself.

14. What are extremely rare in America in the 1800s?
(a) Home-grown tobacco.
(b) Generic products.
(c) Brand-name products.
(d) Hand-rolled cigarettes.

15. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to television advertising..
(b) Looks at applying its fairness doctrine to billboard advertisments.
(c) Looks at applying its fairness doctrine to the endorsements by doctors.
(d) Looks at applying its fairness doctrine to magazines.

Short Answer Questions

1. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

2. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

3. What are the filters?

4. What is happening by 1901?

5. What theory is published in SCIENTIFIC AMERICAN?

(see the answer keys)

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