|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement loses steam.
(c) The prohibition movement begins.
(d) The prohibition movement gains steam.
2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
3. What do magazines describe?
(a) The popularity of cigarette smoking.
(b) The various types of cigarettes on the market.
(c) The health benefits of smoking.
(d) The risk of inhaling tobacco versus non-inhaling.
4. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to improve their cigarettes.
(b) A concerted effort to dispute, ignore, or belittle medical claims against it.
(c) A concerted effort to work with the medical community.
(d) A concerted effort to take nicotine out of cigarettes.
5. How is an article damning smoking as unhealthy quickly lost?
(a) In the ending of the Great Depression.
(b) In the shuffle of wartime preparedness.
(c) In the power struggle between pro-smoking and anti-smoking campaigns.
(d) By the influential tobacco industry.
6. How are most periodicals in the 1930s toward attacking cigarettes?
7. By 1898, what does Duke control?
(a) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(b) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(c) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(d) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
8. How long does this committee work in relative secrecy?
(a) Thirteen years.
(b) Thirteen months.
(c) Five months.
(d) Five years.
9. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to magazines.
(b) Looks at applying its fairness doctrine to television advertising..
(c) Looks at applying its fairness doctrine to billboard advertisments.
(d) Looks at applying its fairness doctrine to the endorsements by doctors.
10. What do most Virginians expect the Revolutionary War to erase?
(b) Their tie to tobacco.
(c) Their hatred of England.
(d) Their debts from England.
11. What new brand does Philip Morris introduce that is directed primarily at women?
(b) Virginia Slims.
(c) Skinny Cigs.
(d) Ladies Only.
12. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?
(a) How to fight this requirement.
(b) How to create good advertising without talking about the health benefits.
(c) How to respond to the latest happenings.
(d) How to create a better cigarette.
13. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They pay doctors to endorse them.
(b) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(c) They advertise them in movie theatres.
(d) They have athletes endorse them.
14. What does Marlboro do in the face of declining sales?
(a) It buys other non-tobacco companies.
(b) It gives in the to declining sales.
(c) It intensifies its cowboy advertising campaign.
(d) It creates a new image.
15. From what angle do many anti-cigarette movements attack smoking?
(a) The health angle.
(b) The cost angle.
(c) The side-effects angle.
(d) The moral angle.
Short Answer Questions
1. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?
2. How does American Tobacco Company's Pall Mall brand gain ground?
3. How many cases of lung cancer are reported In 1940?
4. What happens when one lawsuit goes on for more than a decade?
5. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
This section contains 689 words
(approx. 3 pages at 300 words per page)