View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Continues to ship unwrapped packs of cigarettes at wartime levels.
(b) Only packages a minimum number of cigarettes.
(c) Merges with companies in the food industry.
(d) Stops production.

2. Who is the so called "tar czar?"
(a) Ronald McDonald.
(b) Robert Meyner.
(c) Raymond Meijer.
(d) Richard Meyer.

3. What is happening to cigarettes on the social front in 1898?
(a) They are growing in popularity.
(b) They are too expensive to purchase.
(c) Sales are increasing slowly.
(d) They are taking some major hits.

4. How is the company's reputation tarnished?
(a) When it has no cigarettes for purchase.
(b) When it attempts to rewrap stale, returned packs.
(c) When it merges with a health food company.
(d) When it does not have enough cigarettes for its customers.

5. What does the study on smokers' lungs in the late 1950s discover?
(a) One in ten smokers will get mouth cancer.
(b) One in five smoker will get lung cancer.
(c) One in one hundred smokers will get lung cancer.
(d) One in ten smokers will get lung cancer.

Short Answer Questions

1. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

4. In the late 1950s, what does the cigarette industry (through TIRC) begin?

5. What does the Reagan era usher in?

(see the answer key)

This section contains 411 words (approx. 2 pages at 300 words per page) View a FREE sample