Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Four Week Quiz B

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) The case was thrown out.
(b) It succeeded in convicting them.
(c) It was somewhat successful.
(d) It failed to convict them.

2. What is the trend by the end of the 1950s?
(a) An anti-smoking movements.
(b) A move towards the safer cigarette.
(c) A move towards healthier living.
(d) A move towards harsher tobacco leaf varieties.

3. Why do farmers have to accept American Tobacco Company's prices?
(a) They are being blackmailed.
(b) They trust ATC.
(c) They risk losing their perishable crop.
(d) The government is forcing them to comply with ATC.

4. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Sweden and Belgium.
(b) France and Spain.
(c) Romania and Hungary.
(d) Holland and Germany.

5. Who is the so called "tar czar?"
(a) Ronald McDonald.
(b) Robert Meyner.
(c) Raymond Meijer.
(d) Richard Meyer.

Short Answer Questions

1. It takes some time for the tobacco industry to do what?

2. How is the company's reputation tarnished?

3. Eventually, what are the tobacco companies successful in doing?

4. On average, why do smokers weigh seven pounds less than non-smokers?

5. What does Steinfeld's 1972 report also speak of for the first time?

(see the answer key)

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