Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Four Week Quiz B

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. Who took the lead in producing the new anti-smoking ads?
(a) The American Heart Association.
(b) Small anti-smoking organizations.
(c) The tobacco industry.
(d) The American Cancer Society.

2. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement loses steam.
(c) The prohibition movement reforms.
(d) The prohibition movement begins.

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They run their own tests and studies without the aid of each other.
(b) They go their separate ways.
(c) They give up on the tobacco industry.
(d) They form a coalition to take on the entrenched tobacco interests in Washington.

4. What is happening by 1901?
(a) Idaho, Kentucky, and New York made cigarettes illegal.
(b) Indiana, Florida, and North Carolina made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Illinois, Arizona, and New Hampshire made cigarettes illegal.

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first day.
(b) His last days.
(c) His last day.
(d) His first days.

Short Answer Questions

1. What does a 1981 Japanese study find?

2. Why is it so difficult to change patterns that had existed for a generation?

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

4. How is an article damning smoking as unhealthy quickly lost?

5. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

(see the answer key)

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