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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. By the late 1920s, what are medical examiners noticing?
(a) Increases in lung cancer in the general population.
(b) Decreases in lung cancer in the general population.
(c) Increases in babies with low birth weights.
(d) Decreases in cigarette smoking.

2. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are false.
(b) Most of the claims about a lack of taste are true.
(c) Most of the claims about filtering are shown to be false.
(d) Most of the claims about filtering are shown to be true.

3. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(c) Adviertisements are near geared towards men.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

4. What does R.J. Reynolds dub the new brand?
(a) Camel.
(b) Ultra Lites.
(c) Virginia Slims.
(d) Marlboro.

5. What of B&W's menthol brands are soon introduced?
(a) Cool and Smooth.
(b) Cool and Viceroy.
(c) Hot and Duke.
(d) Hot and Spicy.

Short Answer Questions

1. What is the result from the filter working so well?

2. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

3. How does Paul Hahn at American Tobacco Company see filters?

4. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

5. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

(see the answer key)

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