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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are false.
(b) Most of the claims about filtering are shown to be false.
(c) Most of the claims about a lack of taste are true.
(d) Most of the claims about filtering are shown to be true.

2. After initial resistance, the animals showed what?
(a) Some of the same habit forming traits as humans.
(b) More resistance towards the smoke.
(c) Some habit forming traits.
(d) None of the habits formed by humans.

3. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) The American Medical Association.
(b) R.J. Reynolds Tobacco Company.
(c) American Tobacco Company.
(d) The American Cancer Society.

4. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Clinton.
(b) Reagan.
(c) Bush.
(d) Carter.

5. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "taste delicious."
(b) It claims to "filter all chemicals."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "be long-lasting."

Short Answer Questions

1. On what does The American Cancer Society sponsor smoking research in 1967?

2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?

3. How does Paul Hahn at American Tobacco Company see filters?

4. What is the result from the filter working so well?

5. What does a 1981 Japanese study find?

(see the answer key)

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