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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is one of the "get rich quick" products in the catalog?
(a) Candy cookers.
(b) Mushroom gardens.
(c) Envelope stuffing.
(d) Mink farms.

2. According to Howard, what are the BNAs?
(a) Banking News Associations.
(b) Bad News Accounts.
(c) Bananas, Nectarines and Apples.
(d) Big Network Accounts.

3. The narrator recalls sitting in a class taught by _______________.
(a) Mrs. Piedmont.
(b) Mr. Pittinger.
(c) Mr. Pearson.
(d) Miss Peterson.

4. Sitting in his car, the narrator thinks about all the expressions about ___________ in the English language.
(a) Horses.
(b) Politics.
(c) Money.
(d) The weather.

5. What was the title of the article that the narrator wrote for the GM magazine?
(a) Lemons on the Grass, Alas.
(b) Tire Tracks Across America.
(c) Lucy in the Sky with Diamonds.
(d) Convertible Days and Nights.

Short Answer Questions

1. Where did the narrator meet his friend, Howard, for lunch?

2. Why was the narrator always seated at the back of the class?

3. What is the picture on the side of the bus that stops beside the narrator?

4. For the most part, Camper people are _________________.

5. What might be an item found in the Johnson Smith catalog?

Short Essay Questions

1. How does the narrator speculate that the archaeologists might think the commercials are somehow religious media?

2. Why does the narrator focus on TV commercials as a true reflection of American society?

3. With what does the narrator credit the Johnson Smith catalog for being and how will it stand up as an American culture artifact?

4. Why does the narrator attribute his academic doom to classroom seating?

5. What is the imaginary Sociology lecture the narrator gives on car culture and describe the differences between the Camper Crowd and Van people.

6. Describe the narrator's surprise inspiration in Algebra class and how he avoided looking like the failure he was sure he was.

7. What was the worst case scenario of a BNA?

8. What prompts the narrator's memory about the great ice cream war?

9. Why do people find items such as those found in the Johnson Smith catalog to be humorous?

10. What scenario does the narrator imagine in which archaeologists discover television advertising and what are their perceptions of it?

(see the answer keys)

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