|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Who was the owner of the Igloo ice cream shop?
(a) Mr. Hall.
(b) Mr. Leggett.
(c) Mr. Larson.
(d) Mr. Levine.
2. For what type of firm did Howard work?
(a) Public Relations.
3. What was the title of the article that the narrator wrote for the GM magazine?
(a) Lemons on the Grass, Alas.
(b) Convertible Days and Nights.
(c) Lucy in the Sky with Diamonds.
(d) Tire Tracks Across America.
4. What local landmark did the narrator see when returning to his hometown?
(a) Igloo ice cream parlor.
(b) Little League diamonds.
(c) Maid-Rite sandwich shop.
(d) Yankee soldier statue.
5. What is sprinkled throughout the catalog?
(b) Order forms.
(c) 800 numbers.
Short Answer Questions
1. According to the narrator, Camper people are ____________________.
2. What happened to the narrator's middle school diploma?
3. The archaeologists may think that a dog in a commercial is a __________________.
4. What might be a typical soap item disguised as something else in the catalog?
5. What was the narrator's first class in high school?
Short Essay Questions
1. Describe the narrator's surprise inspiration in Algebra class and how he avoided looking like the failure he was sure he was.
2. How does the narrator recall growing up in his family in small-town Indiana?
3. What prompts the narrator to think of the Johnson Smith catalog?
4. Define a BNA and cite some supporting examples.
5. Describe how Mr. Leggett managed to drive The Happy Cow out of business.
6. Who is Howard and why is he so depressed about the word "lemon"?
7. What human foibles does the Johnson Smith catalog prey on and why does the narrator appreciate it?
8. What are the typical bumper sticker messages found on campers as opposed to the stickers found on vans?
9. How was the great Ice Cream War another example of brains vs. brawn in the narrator's life?
10. What prompts the narrator to think about advertising and a future archaeological dig where New York City is excavated?
This section contains 1,199 words
(approx. 4 pages at 300 words per page)