1. Create constancy of purpose.

2. Adopt the new philosophy.

3. Cease dependence on mass inspection to achieve quality.

4. End the practice of awarding business on price tag alone. Instead, minimize total cost, often accomplished by working with a single supplier.

5. Improve constantly the system of production.

6. Institute training on the job.

7. Institute leadership.

8. Drive out fear.

9. Break down barriers between departments.

10. Eliminate slogans, exhortations, and numerical targets.

11. Eliminate work standards (quotas) and management by objective.

12. Remove barriers that rob workers, engineers, and managers of their right to pride of workmanship.

13. Institute a vigorous program of education and self-improvement.

14. Put everyone in the company to work to accomplish the transformation.

Source: Mary Walton, The Denting Management Method (New York: Dodd, Mead, 1986).