Organic food was a 1970s fad that became a staple of mainstream American culture by the end of the decade. Farming practices that exclude synthetic pesticides, fertilizers, feed additives, and growth regulators in preference for biological pest control, animal manure, and crop rotation promised enlightened consumers better, safer, and. more-natural food products. Adele Davis, a biochemist and nutrition expert, was a popular advocate of eating; right, and her five books on food were best-sellers, especially Let's Eat Right to Keep Fit (1970) and You Can Get Well (1972). Her suggestions for proper cooking of natural foods and use of vitamin supplements found an enthusiastic public. By the mid 1970s many supermarkets stocked natural foods for the educated customers interested in healthy diets and dietary cures for illness. Community and home gardeners took pride in organic, natural vegetables, and a weekly home garden show, Jim Crockett's Victory...