More Style Conscious.

By the 1960s many men had generally started to think more about what they wore and to be a little more style conscious and daring than they had for several decades. Men's fashion palettes had expanded, which was not surprising, considering that clothing choices for men during the 1950s could hardly have become more conservative.

A Uniform Direction.

Women's fashions of the early to mid 1960s had two different strains. While Jacqueline Kennedy was passively paring down style to a ladylike, elegant clarity, Mary Quant, the mods, and Andre Courreges were turning fashion on its head, paring down little but the number of yards it took to make a shirt. The trend in men's clothing stayed in one fairly consistent direction: whether one was young, old, Chelsea mod, or New York businessman, fashion was becoming more exciting...