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America 1930-1939: Fashion Research Article from American Decades

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The Streamline Moderne style appeared not only in high-rises in New York and Chicago but in gas stations and restaurants. Corporations hired industrial designers and architects to prepare prototypes for their roadside outlets, and the idiom trickled down to mom-and-pop outfits. Do-it-yourself magazines and trade journals offered handymen advice on streamlining their buildings. By the late 1930s everything from hot-dog stands to motor courts sported smooth surfaces and rounded corners.

Sources:

Chester H. Liebs, Main Street to Miracle Mile: American Roadside Architecture (Boston: Little, Brown, 1985);

Marcus Whiffen and Frederick Koeper, American Architecture 1607- 1976 (Cambridge, Mass.: MIT Press, 1981).

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This section contains 105 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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