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America 1930-1939: Fashion Research Article from American Decades

This Study Guide consists of approximately 54 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1930-1939.
This section contains 205 words
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Amid the clutter of large frogs and colonial nostalgia, roadside restaurant chains took hold. In 1935 businessman Howard Johnson opened the first of what would become a chain of roadside eateries throughout Massachusetts. The popularity of his establishments spread as word of his extrarich ice cream got out. Johnson made his cones distinctive by offering a range of flavors and by using a scoop that formed a rim of extra ice cream at the bottom, suggesting to customers that they were getting an exceptionally large serving. Johnson's restaurants also offered what was then an unusual combination: he offered a full-meal dining room, a quick-bite counter, and a fast-food menu under one roof. In 1935 he began franchising his restaurants; by 1940, 125 Howard Johnson restaurants, a third of them company owned, were in business from Maine to Florida and grossing $14 million a year. Johnson secured the popularity of...

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This section contains 205 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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America 1930-1939: Fashion from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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