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America 1930-1939: Fashion Research Article from American Decades

This Study Guide consists of approximately 54 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1930-1939.
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Few people did more to increase the influence of Hollywood on American fashion than Bernard Waldman, president and founder of the Modern Merchandising Bureau in New York, which functioned- as a clearinghouse for styles shown in the movies. The bureau provided retail shops with models of hats and dresses worn by the stars of current films. The business was much more complicated than it appeared at first glance. First the bureau had to study stills of coming attractions and figure out what was going to be popular. Then it arranged with the manufacturers to have the dresses made before the release of the picture. Finally it had to supply retail shops with advertising that mentioned movie from which the model was taken and the theater at which it was playing. Waldman received a 5 percent commission on all sales, and the studios traded cash payments...

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This section contains 199 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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America 1930-1939: Fashion from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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