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America 1930-1939: Fashion Research Article from American Decades

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King was also a prominent 1930s designer. Lord and Taylor show-cased her designs in their 1932 promotion of American fashion. While she ran a booming business in expensive custom-designed wear, King's ready-made dresses sold for $25 at Lord and Taylor. She fashioned everything from bathing suits and skating clothes to evening gowns, and her designs were worn by Hollywood stars such as Katharine Hepburn and Ginger Rogers. Clare Potter was known for her painterly use of colors and her beautifully cut pants, shorts, pajamas, and other sportswear. The designs of Nettie Rosenstein, known for their elegant lines, were also popular. Rosenstein relied on an unusual set of principles: she worked by draping fabric on the figure, and her readymade dresses were made by a single sewer from start to finish. Her prices ranged from $89.50 to $794 for evening wear.

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This section contains 142 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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