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America 1930-1939: Fashion Research Article from American Decades

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Powel Crossley, a British inventor of inexpensive radios and refrigerators, spent much of the Depression tinkering with lightweight automobiles. In 1938 he proudly displayed his small, sleek, rakish convertible sedan with tiny wheels, wide doors, and neatly streamlined hood and front end. Its eighty-inch wheelbase, forty-inch tread, and twocylinder engine gave the car an upper speed of fifty miles per hour, and it ran efficiently at fifty miles per gallon. Selling for $325, the Crossley undersold the only other midget on the automotive market, the American Bantam. Crossley dealers rolled their small cars onto sales floors among radios and refrigerators. The target audience: the man who could not afford a new higher-priced car or the family who needed a second car for shopping, commuting, and taking the children to school.

Source: "Little Fellow," Time, 33 (8 May 1939): 56.

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This section contains 140 words
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Buy the America 1930-1939: Fashion Encyclopedia Article
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