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America 1930-1939: Fashion Research Article from American Decades

This Study Guide consists of approximately 54 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of America 1930-1939.
This section contains 89 words
(approx. 1 page at 300 words per page)
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Sloan's emphasis on upgrading and style pushed GM to the forefront of design innovation. With the company's emphasis on planned obsolescence, GM designers were encouraged to rethink the fundamentals of auto design. Under the supervision of chief designer Harley J. Earl, GM's Styling Section set into motion the institutionalization of auto design by professional designers rather than leaving it to engineers or salesmen. After World War II, Ford and Chrysler also adopted styling departments, many of whose employees were trained by Earl at GM.

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This section contains 89 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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America 1930-1939: Fashion from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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