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America 1930-1939: Fashion Research Article from American Decades

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In 1928 Hawes returned to New York, determined to design and make clothes for American women that suited the lives they led. This goal was still radical in the late 1920s, as most Americans copied French design and viewed American designs as purely for leisure and sportswear. On her twenty-fifth birthday she opened her first shop with a debutante, Rosemary Harden. They opened to much fanfare but had difficulty turning a profit. In 1929 Hawes became the sole owner. She struggled to keep her shop alive through the Depression. Ever imaginative, she organized a publicity stunt by showing her American designs in Paris in 1931. It was the first time the world's fashion center had been invaded from overseas, and the stunt won Hawes considerable attention.

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This section contains 129 words
(approx. 1 page at 300 words per page)
Buy the America 1930-1939: Fashion Encyclopedia Article
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