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In 1929 a family friend, Reginald Sprague, approached Johnson with the idea of opening an ice cream stand on a piece of property he owned on a main highway in southern Massachusetts. Johnson suggested they open a quality restaurant, which they did in 1930. Johnson soon became known as the "host of the highways." He was one of the first to combine a lunch counter, a fast-food takeout, an ice cream stand, and a sit-down restaurant under one roof. His white clapboard buildings trimmed in orange and sea blue became his trademark. Johnson's concern with building a family trade made him scrupulous about cleanliness and hospitality. Waitresses were hired for their courtesy, and all the restaurants were equipped with high chairs. Meals were made available in special children's portions and prices.
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This section contains 132 words (approx. 1 page at 300 words per page) |
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