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The fall of the independent companies translated into a larger share of the market for the Big Three. During the Depression their share increased to 90 percent, up from the 75 percent they held in the late 1920s. A restructuring also took place among the Big Three. Ford had reigned supreme at the end of the 1920s with its Model A. However, GM and Chrysler quickly put technological advances to use and began building more-stylish and cheaper automobiles. In 1931 Chrysler's low-priced Plymouth and an improved Chevrolet from GM knocked Ford out of the lead. In the new decade GM's market share increased to over 43 percent, compared to Ford's 28 percent. Just a year later, in 1932, Chrysler closed in on second, selling over 17 percent to Ford's 24 percent. Henry Ford was directly responsible for his company's demise. His outdated management style and autocratic practices contributed to Ford's...
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This section contains 185 words (approx. 1 page at 300 words per page) |
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